![]() A series of 1996 commercials featured a talking CGI toaster (presumably different from Milton) voiced by Gilbert Gottfried, demanding more appreciation for making Pop-Tarts hot.Their first mascot was a friendly talking toaster named Milton.All There in the Manual: The identity of Ninja is never specified in the advertisements, with who he really is being locked behind an interactive web game.Accordion to Most Sailors: In a commercial from the 2000s, an anthropomorphic Toaster Strudel Pop-Tart sails on a ship playing an accordion.They enjoy snacking on the poor Pop-Tarts, as well. ![]() Other characters pop up in the ads as well, the most prominent ones being the singing lizard who first appeared in the "Popartica" commercial and the pink poodle from the French Toast Pop-Tarts commercial. Most of the ads have the Pop-Tarts characters get eaten one way or another - usually by the kids, but occasionally by an animal or even each other. There are two kinds of characters featured in the "Crazy Good" advertisements: the anthropomorphic Pop-Tarts, and the ravenously hungry "Crazy Good Kids". The Pop-Tarts marketing team held workshops in schools where they collected children's artistic renditions of a "Pop-Tart kid world," which appeared to be an inventive, cartoonish world where Pop-Tarts had individual personalities. Their most successful advertising campaign, "Crazy Good," began in 2004 as a result of an effort to revitalize the Pop-Tarts brand by focusing more on children. ![]() Since then, Pop-Tarts have become quite popular, and gone through several commercials that show off the efficiency of eating Pop-Tarts toasted, untoasted, or even frozen. The main appeal of Pop-Tarts is the ability to heat the pastries quickly and conveniently in a toaster, a feature prominently advertised in the first Pop-Tart commercials, starring an anthropomorphic toaster named Milton. Pop-Tarts are a brand of toaster pastries from Kellogg's that first emerged in 1964.
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